Advertising Opportunities
Profile
PBA Publications Combination Buys
The Pennsylvania Lawyer
The Pennsylvania Bar News
The PBA Directory & Product Guide
PBA Law Firm Profiles and Firm-to-Firm Listing (The PBA Directory & Product Guide)
Profile
We Deliver the Fifth-Largest Lawyer Audience in the USA.
Thank you for your interest in advertising opportunities with the publications of the
Pennsylvania Bar Association. Were your conduit to the fifth-largest lawyer audience
in the nation. We reach lawyers in all 67 counties of Pennsylvania. While our readers live
primarily in Pennsylvania, we also enjoy a sizable readership in Arizona, Florida, New
Jersey and Washington, D.C.
Our publications regularly rank number one in popularity and importance among our
roster of membership benefits. Editorial surveys show a reader satisfaction rate of more
than 90 percent for the publications of the Pennsylvania Bar Association.
With special theme issues devoted to trends and developments in the law, our
publications can place your products before more lawyers in Pennsylvania than any other
statewide legal publication. Leonard & Associates, our advertising representatives,
can assist you in planning an advertising campaign that will give you the most exposure
for your money.
We hope to see you on our pages!
Take a Close Look
Readership Profile
Almost 30,000 lawyers and law firm administrators throughout Pennsylvania and
the nation
|
Age: |
25-34 27% |
35-54
61% |
55 +
12% |
| Male: 78% |
Female: 22% |
98% college graduates
Income (not including spouse):
| $100, 000+/year: 51% |
| $50, 000
-$99,000/year: 37% |
77% married with children
74% heads of households
90% share copies with spouses
Purchasing Profile
Legal marketing and business development outlays are expected to increase by
40%.
As advisors to clients at virtually every stage of business, legal professionals
are unsurpassed in the areas of financial services and planning, banking, insurance and
investments.
Our readers have made a sizable investment in computer hardware and software for
word processing, billing, marketing, document tracking, case and forms management,
accounting and electronic mail and will continue to enhance their investment by upgrading
and expanding current equipment. Several firms have created their own Web sites. Laptop
computers are particularly popular.
Our readers are major consumers of electronic equipment such as cellular phones,
FAX machines, copying machines, voice mail and paging systems.
Delivery services, mailing services, process servers, deposition and reporting
services and temporary office personnel are essential to our readers.
As busy parents with above-average financial means, our readers are interested
in services that make their homes easier to manage and their lives more enjoyable. Our
publications are perfect vehicles to advertise summer camps; private schools; real estate
and vacation homes; luxury items (jewelry, fine art, automobiles, recreational vehicles);
security systems; cultural events; travel services; restaurants; financial/investment
services; antiques.
If you want to reach Pennsylvanias lawyers, our publications are for you!
PBA Publications Combination Buys
The Pennsylvania Bar Association offers three combo frequency programs to reach
lawyers, law office administrators, paralegals, and legal secretaries in law offices
throughout Pennsylvania
Choose from these three combo frequency programs to maximize your delivery and
savings. For example, a six-time schedule in The Pennsylvania Lawyer and a six-time
schedule in the Pennsylvania Bar News will yield advertisers a 12-time frequency
discount in both publications.
For more information on any of our combination-buying opportunities for volume
discounts, please contact your Pennsylvania Bar Association account representative.
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